Your washing machine has broken down and you need a new one. Do you want to know where Kim Kardashian bought hers? No, you want the recommendation of someone you trust.
We now have multiple sources of information at our fingertips but we still primarily turn to friends and family when it comes to recommendations and advice. And this becomes more important when we become parents and start to navigate through a world of nappies and family cars. It’s what your consumers really like about a product not what brands tell them they like about it that has resonance and empathy with fellow parents.
We create campaigns around your product using families authentic voices, getting it into the hands, minds and conversatitons of parents, children and other family members at the school gate, in their community or at kids activities.
We start with our ever growing base of 45,000 families across the UK, using them to spread authentic, honest conversations and content about your brand. It’s real, it’s trusted and it’s word of mouth in action.